If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!Over the next few months, I’m going to start a new business venture. At the same time, I’ll document it here in hopes that it will take a lot of the abstract concepts we talk about with online businesses [...]

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Ankesh Kothari over at Marketing eYe is in the habit of telling stories and drawing excellent “action summaries” from them (I am a great fan of action steps). Here is a very important action step from one of his latest posts:
Hire employees who can make your clients feel comfortable… even if they aren’t that talented. [...]

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I’ve recently been enjoying the audiobook Love is the killer app by Tim Sanders. I recommend it highly! I wanted to learn more about Tim, so I searched for his site and found timsanders.com. At first I was disappointed that he doesn’t have a blog (because of course I need more things to [...]

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I just stumbled upon a post from October that highlights some great information from Ogilvy on Advertising. I highly recommend you read this post from Marketing Tom. It’s got timeless information to help you improve your readership, regardless of the medium.
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If you’re spending money on advertising, make sure your staff is up to the task of customer service. Here’s a story that illustrates this perfectly, from the weekly Small Business Brief newsletter:
I had an experience this past week that tied in to the “Ads Don’t Sell, People Do” article found below. A local store advertised [...]

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Seth Godin, famous for his marketing books (particularly Purple Cow), has a new blog: Liar’s Blog. It’s promotional material for his new book based on his assertation that “all marketers are liars”, but don’t discount it for its propoganda potential; Seth has some great ideas and the blog highlights some fascinating case studies. If you [...]

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