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Seth Godin, famous for his marketing books (particularly Purple Cow), has a new blog: Liar’s Blog. It’s promotional material for his new book based on his assertation that “all marketers are liars”, but don’t discount it for its propoganda potential; Seth has some great ideas and the blog highlights some fascinating case studies. If you have the time to keep up with his fairly prolific posting, you’ll be ahead of the game (if you don’t have time, don’t worry too much because I’ll keep an eye on his blog and bring particularly important posts to your attention here).
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